Sky advertising doesn’t need to be a pie in the sky dream.
In today’s complex advertising landscape, connecting with the right audience doesn’t necessarily require huge advertising budgets, just the right platforms and some clever strategic planning. Sky offers a suite of advertising solutions that could perfectly complement your current marketing strategy to help increase brand awareness and reputation without costing a bomb.
Advertising with Sky also means your ads will be positioned between widely recognised brands like Porsche or British Airways on hugely popular shows like Game of Thrones and blockbuster films like the Barbie movie which does wonders for building brand trust and recognition.
AdSmart: Sky’s live TV offering.
AdSmart is Sky’s innovative solution for addressable TV advertising, specifically tailored for live TV viewers. Unlike traditional TV advertising, which broadcasts the same ad to everyone watching a program, AdSmart allows different ads to be shown to different households even if they are watching the same content. This is achieved through advanced audience segmentation, so brands can target specific households based on a wide range of criteria, such as location, life stage, household composition, and interests.
With over 1,400 audience segments available, brands can pinpoint their ideal customers with remarkable accuracy. These segments are informed by a combination of Sky’s first-party data and third-party sources including Experian, Mastercard, Nectar and Dunn Humby, ensuring precise targeting.
AdSmart’s performance can also be tracked through sophisticated data tools, allowing advertisers to see real-time results and adjust their campaigns accordingly.
Minimum media spend: is only £4,000 (combined with VOD and digital), making AdSmart really accessible.
Video on demand (VOD): Reaching audiences on their schedule.
As viewing habits evolve, Video On Demand has become a critical component of any advertising strategy. Sky’s VOD service caters to viewers who prefer to watch content on their own time, whether it’s through catch-up TV or binge-watching their favourite series. By combining VOD with AdSmart, brands can ensure that their messaging is consistent across live and on-demand platforms, maximising reach and effectiveness.
Minimum media spend: £4,000 (combined with AdSmart and digital).
Digital advertising: Engaging audiences across Sky’s digital ecosystem.
Sky’s digital advertising offerings extend the reach of campaigns across the company’s vast array of apps, including Sky Sports, Sky News, and Sky Bet. This platform is perfect for brands looking to engage audiences on mobile devices, tablets, and desktops. Digital advertising with Sky is particularly effective for reaching on-the-go consumers who are accessing content in real-time and reaching users across multiple devices. Brands can access detailed reports on impressions, clicks, and conversions, providing clear insights into campaign effectiveness.
Minimum media spend: £500.
Expert-led production: Bringing your campaign to life.
Advertising on Sky does mean that your ad’s production values need to meet the mark and feel polished. Whilst you might be able to utilise existing content, a TV ad needs to have a concept behind it and ideally tell a story which makes the consumer feel something. Even if you just want to put across an overt sales message, the production values need to fit alongside the other brands that you’re being viewed against.
Whatever your message, it needs to resonate with the target audience and align with your brand objectives so Chalk & Ward work with highly skilled production partners to transform creative concepts into captivating content. From storyboarding and script development to final execution, every step is handled with precision, resulting in high-quality, visually engaging ads that maximise impact across TV and digital platforms.
Chalk & Ward: A trusted partner of Sky.
Chalk & Ward brings a wealth of knowledge and a proven track record in managing comprehensive advertising campaigns, in fact our roots are in advertising, as that was our core offering when we first started out 26 years ago.
Here’s why our expertise makes the difference:
- We guide you through the complexities of audience segmentation and targeting. Our approach ensures that your ads reach the right people at the right time, enhancing relevance and engagement.
- We don’t just place ads—we strategically design and manage your campaigns to align with your business goals. Whether you’re looking to drive sales, build brand awareness, or reach new audiences, our campaigns are tailored to deliver measurable results.
- From concept development to campaign execution and performance tracking, Chalk & Ward offers a full-service approach. We handle every aspect of your Sky advertising campaigns, ensuring that they are executed effectively and optimised for success.
- Our network of production partners ensure that we can fulfil the production values worthy of Sky advertising to fit your budget.
- Our expertise extends to ensuring that your campaigns are fully measurable. We work with our clients to utilise Sky’s robust tracking tools, including web attribution and sales attribution, to provide clear insights into how your campaigns are performing. This data-driven approach allows us to continuously refine your campaigns for maximum return on investment.
Advertising with Sky provides brands with a unique opportunity to reach and engage their target audience across multiple touchpoints. For brands looking to make a real impact in today’s competitive landscape, Sky offers the tools, data, and reach necessary to connect with consumers in meaningful and measurable ways. And with Chalk & Ward as your strategic partner, you can be confident that every campaign is expertly managed and aligned with your brand’s objectives.
