Our AI Policy is designed to ensure responsible and ethical utilisation of AI at Chalk & Ward, aligning with our commitment to delivering effective and reliable services while respecting user privacy and societal values.

• Data Privacy and Security: We prioritise the protection of our clients’ data and customer information. All AI-driven processes and technologies must adhere to the highest standards of data privacy and security, in compliance with relevant regulations and laws.
• Ethical Use of AI: Our AI usage will adhere to ethical guidelines. We will not engage in any AI-driven activities that promote discrimination, bias, or harm to individuals or communities.
• Transparency and Explainability: Whenever AI systems are used in decision-making processes that affect clients or their customers, we will strive for transparency and explainability, ensuring that the reasoning behind the AI’s decisions can be understood.
• Human Oversight: While AI can enhance our marketing strategies, we recognise the importance of human expertise. Human oversight will be maintained in critical decision-making processes to avoid unchecked reliance on AI algorithms.
• Continuous Monitoring and Improvement: We will regularly monitor the performance of AI, collecting feedback from clients and end-users, and implementing improvements to ensure effectiveness and accuracy.
• Training and Awareness: All members of our team involved in AI will undertake training on AI ethics, best practices, and potential risks associated with AI in marketing.
• Fair Competition: We will use AI in marketing to enhance our services, but we will not engage in activities that undermine fair competition or employ AI to gain an unfair advantage over competitors.
• Accessibility: When implementing AI in marketing campaigns, we will ensure that digital content and user experiences remain accessible to all, considering the needs of users with disabilities.
• Environmental Impact: We will be conscious of the environmental impact of AI infrastructure and operations. We will work to minimise energy consumption and explore sustainable AI practices.
• Compliance and Legal Considerations: Our AI initiatives will comply with all relevant laws and regulations related to data protection, privacy, intellectual property, and AI usage.

By adopting this AI policy, Chalk & Ward aims to leverage AI responsibly, ethically, and for the benefit of our clients and their customers, while upholding the principles of transparency, fairness, and respect for privacy.

Comments
email hello@chalkward.com any questions, concerns or comments you have about our AI Policy or write to us at:

Chalk & Ward
Chichester Place
18 Southernhay East
Exeter
Devon
EX1 1QD