Paid media vs. earned media: Understanding the landscape

An image showing a greyscale typewriter with the Chalk & Ward logo superimposed onto it against a luminous green background. The article is named: paid media versus earned media

As PR professionals with backgrounds in journalism, the PR team at Chalk & Ward have many tools at our disposal when it comes to promoting our clients. While the art of storytelling will always be a key part of what we do in the creation of compelling press releases and blogs, in the diverse and rapidly evolving world of media, we increasingly need to look at multiple and varied platforms for getting our clients’ messages across.

Alister appointed  Managing Director

Our hugely respected Creative Director, Alister Tickle, has been appointed Managing Director, taking over from the agency’s founder, Robert Chalk. Alister, who has worked for the company since Chalk & Ward started just over 25 years ago, says he never envisaged getting the top job, but is immensely excited about the future, as we switch our focus to more digital and branding work.

PR Boost for Seaton Quay

Housing developers, Seaton Quay, approached us for PR support after they bought a derelict site on the seafront in Seaton. We share how we approached their brief.