We’ve been looking at the brands we love! From sustainable clothing brands to sunglasses and ski goggles, what are the reasons behind why we love and connect with these brands?
Lush
Firstly, let’s start with Lush, a homemade, vegetarian and cruelty free cosmetics brand.
Our Director, Lisa chose this brand not only because she loves their products and customer service but because of their strong brand strategy. They know who they are, their purpose and how they make the world a better place and they never deviate from it.
Fun fact! Did you know that Lush design their stores like a grocer, so that it encourages customers to test, smell and sample their products. The visual and verbal language the brand uses helps to create a holistic experience.
Lemonade Dolls
Lemonade Dolls is an inclusive underwear brand, founded by a women called Lemon – they claim to be the comfiest underwear ever! Our PR Account Manager Laura loves this brand because of their inclusive ethos. They use models of all different skin colours, ages, shapes, sizes and gender identity. Their underwear (particularly the bras) are fantastic!
Fun fact! Lemonade Dolls started out as an Instagram account and has become one of the fastest growing underwear brands in the UK.
SunGod
Next up is SunGod. A certified B Corp that produces performance sunglasses and goggles for bike, run, snow and every day. Our Digital Account Manager Paddy loves this brand! He has been a fan of theirs since they were a crowdfunded start up back in 2013.
They create some cool sunglasses and ski goggles, that are well made and have a lifetime guarantee! Recently Paddy sat on a pair of their sunglasses and broke an arm, considering he bought them 8 years ago they had no problems about instantly sending him out a new frame…what great customer service!
Fun fact! SunGod won the 2023 Kings Award for sustainable development, because of their commitment to sustainability across their products and business practices.
Patagonia
Patagonia! Now, there’s a brand that really walks the walk when it comes to purpose led marketing. A certified B Corp, with a mission to build the best product, cause no unnecessary harm and use business to inspire and implement solutions to the environmental crisis.
Our Account Manager Lauren loves their dedication to transparency and integrity, they’re not shy about sharing the good, the bad and the ugly of their manufacturing. Their commitment to the environment means it’s not just about making top-notch outdoor gear; it’s about doing it in a way that respects our planet and its people. They’re like that friend who always holds you accountable, in the best possible way.
Patagonia isn’t just in the business of making clothes; they’re in the business of making change. We’re all here for that!
Fun fact! In 2022, founder Yvon Chouinard transferred the ownership of Patagonia, valued at around $3 billion, to a specially designed trust and a non-profit organisation. This was created to preserve the company’s independence and ensure that all its profits were used to combat climate change and protect undeveloped land around the globe.
Dove
A brand that changed the beauty industry, with their real beauty campaign, Dove.
Our Mid-Weight Designer Emily loves how Dove aren’t afraid to talk about some tough topics within their campaigns and how they build awareness around issues that are happening within our society. They are committed to helping people realise their personal beauty potential by creating products that deliver real care.
Their Real Beauty campaign took the beauty world by storm and made history. They were the first beauty brand to feature real women of every shape, size and skin colour within their campaigns, with no air brushing or editing. They are just showing their real beauty.
Emily went to the Building Brands conference last year and had the opportunity to hear Daryl Fielding tell the story behind the Dove Real Beauty campaign, which was very inspiring. It reinforced that their mission and values run through everything they do.
Fun fact! The Dove logo features a white dove in flight, this represents purity, peace and the brand’s values; real, beautifully uncomplicated, timeless, eye level and keeper of promises.
Estée Lauder
Lastly, but by no means least we have Estée Lauder, a multinational cosmetic brand chosen by our PR Account Manager Kathryn.
Kathryn has always been inspired by the story behind Estée Launder. It all began when Estée had sparked an interest in beauty back when she was in high school. At the outbreak of WW1, her Hungarian uncle, a skin specialist, came to live with the family in Queens, New York. Estée apprenticed herself to her uncle, who worked with natural ingredients and helped him to develop new products. Not only did Estée learn the secrets of creating creams and lotions, but she also learned how to apply them to women’s faces.
In 1946, Estée and her then husband Joseph Lauter founded Estée Lauder Inc, which challenged the norms of the beauty industry and went on to become one of the world’s most prestigious and innovative beauty companies.
Kathryn also loves that Estée Lauder have always been prominent in supporting Breast Cancer charities and of course that she loves the products! They are scientifically driven, luxurious but affordable.
Fun fact! Estée Lauder is the second largest cosmetic company in the world after L’Oréal.
So, there we have it! A range of brands that some of our team love. Of course, as an integrated marketing agency we like to get under the skin of a brand and not just look at the surface level of why we love it. As you can see a good brand is more than just it’s logo, it tells its own story with a strong strategy that defines why it does what it does.
