Whether you’re trying to boost brand awareness, connect with your audience, or just keep up with the competition, video is your best friend. Still need convincing? Read our blog for 10 reasons why video should be a key part of your marketing strategy.
Video has quickly become an extremely popular way of storytelling. From the endless scroll of TikTok to emotive brand ads that bring a tear to the eye; video has taken over how we consume content. It’s engaging, easy to digest, and—let’s be honest—can be more fun than reading a block of text. When it comes to our clients, in the last few years we have certainly noticed a shift towards video; with more and more of them trusting us to direct and create powerful videos that have strengthened their brand presence.
Whether you’re trying to boost brand awareness, connect with your audience, or just keep up with the competition, video is your best friend. Still need convincing? Here are 10 reasons why video should be a key part of your marketing strategy.
- It Grabs attention (fast!) – According to recent studies the average human attention span is just 8.25 seconds (source reference), but luckily, video hooks viewers within seconds and keeps them engaged longer than static imagery.
- It boosts conversions – People are way more likely to buy from you if they see a video about your product/service. In fact, landing pages with videos can increase conversions by up to 80%! (source reference)
- Google loves it – Want to rank higher on search engines? Add video to your website. Google prioritises video content, meaning better visibility for your brand.
- It gives your brand a personality – Video lets you show off who you are – whether that’s fun, knowledgeable, heartfelt or all of the above. You can tie your video in with your core values, to ensure the video reflects the true nature of your company. A brand with personality is a brand people remember.
- It makes complex things simple – Whether it’s a 15-second social media clip or a detailed 10-minute explainer, video breaks down complex ideas into digestible, engaging content. Short-form videos (like TikToks, Instagram Reels, or quick product demos) are great for grabbing attention and getting straight to the point. But long-form videos, like in-depth tutorials, brand documentaries, or customer success stories, are just as powerful when you have a lot to cover.
- Social media algorithms favour it – Facebook, Instagram, LinkedIn—pretty much every platform pushes video over other content. More video = more reach.
- It builds brand trust – People like to see a product/service in action or hear real testimonials before they invest their time and money. Video enables you to do both, making your brand more credible and human. A fantastic example of this is our client Southern Healthcare.We created an emotional and enlightening video for the care home that challenged perceptions and shone a light on the high level of care that they carry out, showing potential residents or their families exactly why they are a care home of choice.
- It’s perfect for mobile users – Nowadays, everyone’s glued to their phones, and video is one of the most mobile-friendly forms of content out there. The benefit of creating a brand video is that it can be re-purposed, trimmed and resized to work across various platforms, from social posts to website content, so you really get your money’s worth.
- It’s storytelling at its best – Consumers like to feel invested in the brand/organisation they’re spending their money with, ensuring their values align which is what makes video so valuable. It tells a story – and stories connect with people on a deeper level.
- It pulls on heartstrings – People connect with brands that make them feel something. Whether it’s laughter, nostalgia, or full-blown tears, video can spark real emotions and that’s what sticks. Video gives you insights that can easily be overlooked or undervalued.For example, we created an impactful and emotive video for our client TATC, one of the world’s leading Land Rover Defender restorers, showing the level of craftsmanship that goes into making each vehicle. The video became a tool that captured a passionate and emotional layer that other formats would struggle to achieve.
So, what are you waiting for?
If you’re not using video yet, then now is the time. It’s one of the best ways to connect with your audience, showcase your brand’s personality and drive real results. Whether it’s a behind-the-scenes peek, a customer testimonial or a heartwarming brand story, video can make your brand more memorable and relatable.
At Chalk & Ward, we have an experienced team who can help tell your story from start to finish, we have the skills and knowledge to create a video you can be proud of. Get in touch today.
