Opinions
International Women’s Day: celebrating our female directors
To mark this month’s International Women’s Day, we are shining the spotlight on our board members, Lisa Prescott and Gemma Boss. Lisa has recently been given the role of Director of People & Culture, while Gemma has the new title of Director of Client Services.
Brands we love!
We’ve been looking at the brands we love! From sustainable clothing brands to sunglasses and ski goggles, what are the reasons behind why we love and connect with these brands?
The Reputational Risk of Rebranding
Now, let’s be clear. I applaud any high street retailer who’s turning a profit, so well done W H Smiths. Business is booming and they’re announcing not closures but openings. A rare thing in these challenging times for the bricks and mortar end of retailing. Admittedly much of the profit has derived from their dominance in airports and train stations, but it’s still impressive.
Battle of the Christmas ads – 2023 edition
Our very own SERP-tickler and self-styled ‘pop culture aficionado’ Luka, gives her commentary on this year’s best and worst Christmas Ads for 2023.
The benefits of partnering with full-service marketing agencies
Do you ever find yourself overwhelmed by the ever-changing marketing landscape? Wondering how to keep up with the latest trends and technologies?
Navigating the Thin Line: Virtue Signalling vs. Purpose-Led Marketing
Account Manager Lauren discusses the difference between a purpose led marketing strategy and virtue signalling
SEO Imposter Syndrome – A Digital Epidemic
A deep dive into a digital phenomenon. What makes Imposter Syndrome so prevalent in the SEO industry? And how to stop yourself and your team from falling head first into the self-doubt abyss.
Mattel’s dream marketing strategy: it’s fantastic, pink and drastic!
It’s a Barbie World, and we’re just living in it! But what can we as marketers learn from the Barbie movie? In this blog, Account Manager Lauren discusses Mattel’s change in strategic direction and what this means for brands looking to stay relevant in today’s fast-paced environment.
Just Ad Humour
We like a laugh here at C&W! Our Mid-Weight Graphic Designer Imogen explores the role of humour in advertising and design.
Smart move by Asda or not?
Asda has received criticism from customers for “embarrassing poorer families” with their recently rebranded Just Essentials range. But is their latest move a rebrand disaster or is it a smart move?
The rise of emojis
Invented in the late 1990s in Japan, emojis became a global phenomenon in 2010 and by 2015 they were the fastest growing ‘language’ in the UK. So, how important are they to the way we communicate?