Opinions

Invented in the late 1990s in Japan, emojis became a global phenomenon in 2010 and by 2015 they were the fastest growing ‘language’ in the UK. So, how important are they to the way we communicate?

P&O Ferries sacked 800 workers without any notice or consultation, leading to a public outcry and a major public relations disaster. Our Crisis Communications specialist, Laura, provides her view.

An unlikely pairing and a stroke of genius. We look at how major fashion labels are revolutionising their campaigns and riding with the times, plus the learnings that marketers can take away.