A guide to advertising with Sky – a targeted, measurable and addressable approach
Sky advertising doesn’t need to be a pie in the sky dream.
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People and culture: It takes a team
In our insight piece, we delve into the importance of prioritising people and culture in your company. We look at why it’s so important to hire great people, why you need to create a culture that binds them together, and why setting a clear business vision can make the difference between retaining staff and seeing them move on to pastures new.
Why pitching is like dating
With the rise of online dating, ghosting has become common place – and not just in people’s personal lives. It’s also happening in the workplace, especially where new business prospects are concerned.
Paid media vs. earned media: Understanding the landscape
As PR professionals with backgrounds in journalism, the PR team at Chalk & Ward have many tools at our disposal when it comes to promoting our clients. While the art of storytelling will always be a key part of what we do in the creation of compelling press releases and blogs, in the diverse and rapidly evolving world of media, we increasingly need to look at multiple and varied platforms for getting our clients’ messages across.
Understanding the SEO triangle and it’s effects on ranking
In the world of digital marketing, the SEO triangle is an important concept that plays a crucial role in establishing the visibility and ranking of your website.
The power of ‘why’ in branding
In this insight piece, we take a look into the power of ‘why’ and why it should be at the core of your brand strategy.
A crushing response to Apple’s new ad
Tech giant, Apple has had its tail between its legs this month, as they apologise to the public for ‘missing the mark’ with their most recent advert; in which they single handedly crush creativity (according to some of the public). Rumour has it, that it has caused so much upset, Apple will be taking it down.
Marketing to different social media audiences
As social media continues to dominate the digital landscape, marketers face the challenge of engaging a diverse and dynamic audience. From the visual appeal of Instagram to the professional networking hub of LinkedIn, each platform attracts users with different interests, behaviours, and motivations.
How can companies prepare and train their team for crisis scenarios?
It is more important than ever for organisations of all types and sizes to set aside the time to formulate comprehensive crisis media plans. In this blog, our PR Account Manager, Kathryn Kelly, examines the steps that need to be taken to avert a communications disaster.
Guide to understanding schema markup for SEO
Written by Digital Marketing Executive Brendan Wolmarans, this guide demystifies the complicated nature of schema markup, highlighting its benefits and best practices for implementation, ensuring your website stands out in the competitive digital landscape.
Branding for all the senses
Client Services Director and branding specialist Gemma Boss, explores how brands should be thinking (way!) beyond the logo.
Public relations and the Princess of Wales
Navigating a public relations disaster is a nightmare for any brand. Public relations nightmares are capable of inflicting irreplaceable damage to a brand’s reputation and so dealing with incidents and crises in a strategic and media-savvy way, matters.
