How did we help?
Strategic repositioning
Website design and development
SEO and PPC
PR
Goal
Repositioning a high-end luxury travel brand through on and offline visibility.
Client: Safari Drive
30 years of exploration
Safari Drive are a high-end UK tour operator, creating bespoke luxury driving safaris in Africa and Argentina since 1993. With such a unique, high quality product, Safari Drive approached us to increase their visibility, online and offline, and reposition their reputation as a luxury travel business.
Improving page ranking through SEO
We optimised the existing website for conversions, ensuring there was no wasted resource. Our SEO recommendations and activity led to improved rankings for target keywords in the space of just a couple of weeks. Not only did we achieve this, it also meant we had effective landing pages for the PPC budget.
Cost-effective PPC campaigns
PPC is an excellent to achieve instant online visibility through paid advertising, so it was perfect for Safari Drive and their immediate business goals. Through detailed research, diligent planning and an evolving strategy, we were able to generate additional referrals to the website, leading to relevant conversions at a low cost-per-click.
Luxury travel PR
Whilst we were busy increasing Safari Drive’s online profile, we also supported them with offline PR, providing a detailed strategy that would get their brand in front of their target audience in the right media at the right time.
Through our creative copywriting and links with national publications, we secured coverage in The Sunday Times’ Must See Tropical Holidays and helped to organise a press trip which led to a multi-page placement in Lonely Planet – one of the most influential travel publications in the world.
Website development and design
All of this together led to a significant increase in web traffic and, even more impressively, an increase in conversion rates too. Because of our digital marketing expertise, we subsequently won the opportunity to design Safari Drive’s new website.
This project was key to Safari Drive’s future activity, so we set about designing a stunning, visual website that would have a big impact on its new audience. With jaw-dropping photography and clear navigation, the website was a fantastic success and achieved everything it set out to do.
Increased brand awareness
The website also subtly introduced some key visual identifiers for the Safari Drive brand, ensuring an increase in brand recognition as a luxury travel operator whilst retaining their heritage as a business.
Creative design and web development working together
With the website looking better than ever, we’re reinstating our PPC and SEO campaigns to capitalise on this increased visibility.
We love this project – it’s proof that as a full service agency, having creative and web development teams under one roof results in gorgeous website designs that generate new business.
Testimonial
“I’ve worked on a number of different website projects in the past but this has been the most efficient website build by far. I couldn’t be happier with how the final website looks – both the designs and the additional functionality are great! Overall, the project was delivered to a very high standard”.
Ben Nelson / Office Manager / Safari Drive
