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The Difference Between Paid Search and Paid Social Advertising
Digital advertising is an essential part of modern marketing strategies, enabling businesses to reach specific audiences and generate leads effectively. Among the digital advertising methods are Pay-Per-Click (PPC) and Paid Social Advertising. While they may appear similar at first glance, they function differently, serve distinct purposes, and produce different types of results.
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Testimonial
“For such an important rebrand and creating our new JMC Aviation positioning, it was important to have an agency behind us who we could trust. Chalk & Ward understood our business and the strategy behind what we were looking to achieve. They developed a logo, visual brand, tone of voice, collateral and website which now represents our global status and positions us a leading recruitment and engineering provider within the aviation sector. Our website was built to a high performance standard and we have received extremely positive feedback from our staff and clients – thanks to all the team for all the hard work that has gone into this project and the on-going support we’ve received, it’s very much appreciated.”
Natassia Richardson / Marketing Manager / JMC Aviation
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